Empowering Marketing Teams: 8FA’s Twist on the 5-5-5 Framework

Employee Engagement

The 5-5-5 framework is a popular marketing strategy emphasizing employee engagement through focus, flexibility, and freedom. It suggests allocating 50% to core marketing activities such as branding and ongoing campaigns, 25% to experimentation, allowing for the exploration of new tactics and channels, and another 25% to optimization, focusing on data analysis and refining existing campaigns. […]