Measuring What Matters: The Marketing Agency Scorecard & Performance Metrics by 8FA

Performance Metrics

A marketing agency scorecard is a performance metrics tool specifically designed for agencies to track and measure their effectiveness in delivering results for clients. It goes beyond traditional metrics like impressions and clicks, focusing on key performance indicators (KPIs) that align with client goals and business objectives. This boils down to using KPIs that measure […]

The Right Fit: 8FA’s Take on the GWC Model for Marketing Agencies

GWC model

The GWC model is often associated with the Entrepreneurial Operating System (EOS), a business management system created by Gino Wickman. GWC stands for “Get it, Want it, Capacity to do it.”  It’s a framework for marketing agencies to evaluate clients, and team members and ensure successful partnerships. To elevate your agency, it’s important to have […]